• The typical workshop includes five sessions over the course of a full day: four Harvard Business School case study discussions and a skills training on bottom-up research.

      The sweet spot for number of participants is in the 20-40 range.

      Unlike a lot of workshops and seminars, the Entrepreneurial Process workshop doesn’t involve lecturing.

      Instead, we use the case study methodology pioneered by Harvard Business School to get all participants actively involved in the process.

      One of the participants in a workshop in Cairo remarked, “We’re used to a professor getting up and lecturing, note for note, like it’s a piece of classical music. This is like jazz, where you have a good idea of the general themes, and it’s up to us to improvise to help you get there.”

    • Four main types of participants benefit most

      • Executives, directors and managers at established companies that need to behave more entrepreneurially (i.e. innovate or die) and don’t know where to start. These workshops help catalyze this process internally and provide a structured approach to entrepreneurial innovation.
      • Entrepreneurs and aspiring entrepreneurs who may not know the entrepreneurial process fundamentals and may not even realize that they can master a structured approach that will radically improve their chances of success.
      • Members of university-affiliated departments charged with teaching their students, faculty and administration about entrepreneurship and innovation. Rooted in my own experience at Harvard Business School, now in my teaching at Brown and Tel Aviv University and successfully tested repeatedly in all of my own entrepreneurial ventures, this structured approach appeals to these academically-centered participants.
      • Executives, directors and managers of non-profits and NGOs seeking to foster entrepreneurship among their members. These workshops provide an intensive, structured, and comprehensive methodology that these leaders and their members can master and begin to apply immediately. 
    • What are the workshops not about?

      • The workshops are not about selling more of the same stuff or optimizing the processes of an existing business. Both are valuable initiatives, of course, but not what we're going to cover.
    • Do I need deep pockets to be a successful entrepreneur? 

      • While access to capital is crucial at certain points on the entrepreneurial journey, it's not necessary to begin the journey. In my experience, good ideas well-supported by low-cost bottom-up research often attract the funding they need.

        Ironically, scarce resources actually provide a better starting point for entrepreneurship than unlimited funding. These workshops explicitly teach how great opportunities emerge from constraints rather than abundance. 



    • The case studies showcase actual companies and the real challenges that people dealt with in real life. We pose challenges to participants to solve during the workshop.

      There are no black and white answers, just like real life.  The case study process simulates the experience of entrepreneurship. As a group, we tease out different approaches and explore the pros and cons of each.


  • Why do we bother dealing with other companies’ issues? WOULDN'T it be more relevant to just work on our own challenges?

    • Truth is, it’s hard to take a step back and view your own situation objectively when you're in the middle of it. It’s much easier to generate effective solutions to situations that aren't your own.

      That said, the case studies are chosen based on their relevance to your explicit issues. When you first solve problems faced by others, it’s much easier to then apply those solutions to your own situation.

      That’s why all workshops are customized, based on surveys and interviews on your specific goals and objectives. The case studies and activities are specifically chosen to be transferable to your own situation.

  • What are the Workshop Venue Requirements?

    • I’ve conducted The Entrepreneurial Process workshops all over the world, in venues that ranged from opulent boardrooms to high-tech auditoriums to aging classrooms with bare light bulbs flickering overhead.

      Here are the details that I’ve found really matter:

      Seating: the closer we can get to a semi-circle or a U arrangement like a board setup, with surfaces on which to write (rather than typical classroom or theater seating), the easier to encourage discussion among participants.

      Names Tags and Tents: It will help me learn names and call on participants if each person has both a name tag and a table tent on their desk or the table.

      Equipment: I have slides and a video to share, so a projector to which I can connect my laptop and internet access will also be helpful. And I’ll need a large whiteboard with markers or blackboard with chalk at the front of the room to record points that the participants make. Speakers that can plug into my laptop (even cheap portable ones) will help project the audio from the video.

      I’m willing to compromise if some of this is absolutely not possible, but the closer to these ideal conditions, the more everyone will get out of the experience.