2016 Family Weekend Academic Forum Bottom-Up Research: The Most Critical Skill in Entrepreneurship Danny Warshay '87 P'20, executive director, Jonathan M. Nelson Center for Entrepreneurship at Brown University Danny Warshay will lead a discussion about the most critical skill in entrepreneurship: "bottom-up research."

Attendees learned about the critical step of bottom-up research in "The Entrepreneurial Process" from Brown/ Yale University professor Danny Warshay in an event hosted by Tel Aviv University's Sofaer International MBA program and the עיריית תל-אביב-יפו (Tel Aviv Municipality). As a visiting professor, each summer Danny teaches his award-winning entrepreneurship course in Tel Aviv University's Sofaer International MBA program. Thank you Danny for sharing your insight with us and turning our world "bottom-up".


I share two examples of using "bottom up research" to discover unmet needs in a market.


I share an example of a unique technological capability as the basis for an entrepreneurial venture.


I share an example of a supply chain as a unique capability that can serve as the basis for an entrepreneurial venture.


An entertaining and powerful example from an unexpected context.

I share an example of how a technology company, G-Form, decreased product development time for a new product from several months to a single week. I  liken it to playing a game of chess and making three moves for every one of your opponent's.


I plant entrepreneurial seeds.